Wouldn't it be nice if there were a crystal ball that could accurately predict market trends for sales promotions and new product development?

Unfortunately there isn't, but with Zoiros your business can gauge the market from current market feedback. Zoiros' Market Trend / Market Potential Analysis & Survey offers your business the ability to receive current market data in which you can create new products or promotions that will produce the best results. For example, several Zoiros customers have tasked us with testing out new markets for their products or services. By assessing the need for their product or services in an area before opening an office, these companies have saved money. Other companies have worked with Zoiros to research competitive information, track product saturation or analyze interest in a service. Pre-qualification of a test market or new product, can save your company valuable resources, time and money.

To be able to assess market potentials and trends better, Zoiros offers the following services:

• Analysis and evaluation of the overall development of markets and market cycles
• Reaction of the market to innovative and product-specific solution portfolios
• Recommendations for vertical focusing
• Competitive market analysis or market saturation
• Production of meaningful pipeline analysis projected on verticals and decision makers

The results of the market analysis can be used in several useful ways. The output can lead to a corresponding Zoiros partnered lead generation or appointment campaign. For example, you will know which companies have purchasing power or a requirementsfor your products or services. Zoiros can then divide your potential customers by category, so you can respond accurately. Key accounts with high purchasing power can be quickly contacted by your account teams. While middle sized accounts with medium purchasing power can be contacted by Zoiros' telemarketing team. Smaller accounts with low purchasing power can be contacted through regular mailings and will contact you should a requirement arise.